{"id":9,"date":"2019-02-27T20:45:40","date_gmt":"2019-02-27T20:45:40","guid":{"rendered":"https:\/\/2019-columbus.publishers.wordcamp.org\/sessions\/"},"modified":"2019-06-28T15:59:06","modified_gmt":"2019-06-28T15:59:06","slug":"sessions","status":"publish","type":"page","link":"https:\/\/publishers.wordcamp.org\/2019-columbus\/sessions\/","title":{"rendered":"Sessions"},"content":{"rendered":"\n\t
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\n\t\t\t\t\tCreating a Better Editorial Experience with Gutenberg\t\t\t\t<\/h2>\n\n\t\t\t\t
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Presented by Jon Heller<\/a> in Presentation (45 min).<\/p>\t\t\t\t\t\t\t\t\t\t\n

For a long time, the ability to create powerful and dynamic web experiences rested in the hands of developers. Even something as simple as adding a call to action in the middle of an article could be a confusing process.<\/p>\n\n\n\n

The recent release of the Gutenberg editor for WordPress, however, blows wide open the capability for editors themselves to create engaging content without needing to rely on unintuitive menus or painful workflows. At this talk, we will look at a few projects we’ve built using Gutenberg and discuss both the advantages and challenges of this new editor.<\/p>\n\n\n\n

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\n\t\t\t\t\tNewsletter Guide for Publishers\t\t\t\t<\/h2>\n\n\t\t\t\t
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Presented by Joseph Lichterman<\/a>, Emily Roseman in Workshop (90 min).<\/p>\t\t\t\t\t\t\t\t\t\t\n

Joseph Lichterman (The Lenfest Institute for Journalism<\/a>) and Emily Roseman (Shorenstein Center at the Harvard Kennedy School)<\/a>, along with other speakers will host a hands-on workshop to help publishers take their newsletters to the next level.<\/p>\n\n\n\n

This workshop is based on the Newsletter Guide<\/a>, a resource created by Shorenstein, Lenfest, and Yellow Brim to help publishers engage readers with well-crafted newsletters. Topics covered will include types of newsletters, workflows, growing lists, monetization, and evaluating success.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t

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\n\t\t\t\t\tBeyond the Metabox: How Gutenberg Can Bring the Editorial Experience to Life\t\t\t\t<\/h2>\n\n\t\t\t\t
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Presented by Kevin Fodness<\/a> in Presentation (45 min).<\/p>\t\t\t\t\t\t\t\t\t\t\n

The pre-Gutenberg editorial experience in WordPress leaves much to be desired. There is the ostensibly what-you-see-is-what-you-get content editor that is invariably augmented with metaboxes to collect additional information about how the post should be displayed, including content that appears above or below the post body, or in a sidebar, or inserted into the post’s metadata. There are two primary problems with this approach\u2014it is necessarily non-visual, and relies heavily on using post previews to understand what the published post will look like; and it is rigid, because PHP templates control what appears where outside of the freeform content editor. Gutenberg, properly utilized, solves both of these problems by bringing content into the primary editor flow as blocks which can be fully visualized and re-ordered, allowing content editors to see and understand what a post will look like and how it will behave before publishing, without needing to continually refresh a post preview.<\/p>\n\n\n\n

This talk will discuss how developers can support content editors and publishers by moving away from metaboxes to custom blocks and post-level metadata. I will explain how to think Gutenberg-first during design and development, and showcase examples of these approaches in practice.<\/p>\n\n\n\n

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\n\t\t\t\t\tTop Cases in Internet Publishing\t\t\t\t<\/h2>\n\n\t\t\t\t
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Presented by Lucia Walinchus<\/a> in Presentation (45 min).<\/p>\t\t\t\t\t\t\t\t\t\t\n

The open web often conflicts with the proprietary one, and courts have been behind on things to say the least. <\/p>\n\n\n\n

This talk would look at the big decisions that have affected publishers over the last year, and it would highlight some key cases still under review that could affect publishers.<\/p>\n\n\n\n

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\n\t\t\t\t\tLeveraging WordPress as a Digital Sports Publisher\t\t\t\t<\/h2>\n\n\t\t\t\t
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Presented by Theresa Spencer<\/a> in Presentation (45 min).<\/p>\t\t\t\t\t\t\t\t\t\t\n

In this lightning talk, Theresa will discuss the benefits of leveraging WordPress in a fast-paced industry of sports media. The combination of WordPress functionality and plugins to fulfill a unique set of requirements. She\u2019ll highlight the importance of understanding KPIs and business strategy as a technical stakeholder to quickly architect, develop and support an efficient and lean technical platform to achieve company goals and drive initiatives.<\/p>\n\n\n\n

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\n\t\t\t\t\tReal publishers, real problems, real opportunities\t\t\t\t<\/h2>\n\n\t\t\t\t
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Presented by Davis Shaver<\/a> in Workshop (90 min).<\/p>\t\t\t\t\t\t\t\t\t\t\n

We’ll talk a lot about technology at this conference \u2013 what’s happening at the cutting edge and with the largest publishers. But what about elsewhere? What’s the experience of publishers on the smaller end of the spectrum? What’s the practical reality of launching a news site in 2019?<\/p>\n\n\n\n

In this presentation, we will:<\/p>\n\n\n\n