Joseph Lichterman (The Lenfest Institute for Journalism) and Emily Roseman (Shorenstein Center at the Harvard Kennedy School), along with other speakers will host a hands-on workshop to help publishers take their newsletters to the next level.
This workshop is based on the Newsletter Guide, a resource created by Shorenstein, Lenfest, and Yellow Brim to help publishers engage readers with well-crafted newsletters. Topics covered will include types of newsletters, workflows, growing lists, monetization, and evaluating success.