All posts by Bradford Campeau-Laurion

About Bradford Campeau-Laurion

Managing Partner, Alley

Get your tickets by July 15th to be guaranteed a spot!

If you haven’t gotten your tickets yet, what are you waiting for! To be guaranteed a spot at all of our events and this year’s event swag, please buy your tickets by July 15th. Your $50 ticket to WordCamp for Publishers 2019 includes:

You’ll be able to buy tickets right up until the day of the event, but we have to make some assumptions on attendees for booking venues, tickets, food, and swag by next week.

Thanks and hope to see you in Columbus on August 7th!

Our third group of sessions!

We’re excited to announce our third group sessions for WordCamp for Publishers 2019. We expect to post our final sessions and the full schedule soon. Don’t forget to get your tickets today!

Conquering Lighthouse to Provide a Better User Experience

Seth Alling, Mediavine

Last year, Google incorporated the Lighthouse tool into its PageSpeed Insights API for mobile. This tool checks a web page to determine how optimal the mobile experience is a for a visitor. As more than half of Internet traffic comes through mobile devices, these are the visitors that need to be prioritized.

Earlier this year Mediavine began developing a WordPress theme framework built for speed. The goal was to achieve a perfect score on Lighthouse, while maintaining all of the basic WordPress content creation functionality.

This session focuses on the individual aspects Lighthouse analyzes, and how Mediavine was able to optimize that framework for each of those areas during the development of a theme. The purpose of this presentation will be to supply insight on how organizations can achieve a higher Lighthouse score and improve their own search engine ranking, while providing an optimal experience for their readers.

Building a Sensible Publishing Architecture with WordPress

Ben May, The Code Company

We know WordPress is a great foundation for most publishers, but the modern web is becoming more and more demanding of our publishing platforms. Building more dynamic and complex web experiences are putting pressure on WordPress to deliver, especially at scale.

In this talk, Ben will discuss and feature some work The Code Company are doing to build best of breed WordPress publishing platforms for their clients. Specifically, how their team work in a microservice architecture approach, native within WordPress, while resisting the urge to introduce additional technologies.

At the end of this talk, you’ll go away with some different ideas around how to architect and build more advanced services for high traffic WordPress sites without going over the top and some examples of what can go wrong.

Announcing more sessions!

We’re excited to announce more sessions for WordCamp for Publishers 2019. Get your tickets today!

Top Cases in Internet Publishing

Lucia Walinchus

The open web often conflicts with the proprietary one, and courts have been behind on things to say the least.

This talk will look at the big decisions that have affected publishers over the last year, and highlight some key cases still under review that could affect publishers.

Beyond the Metabox: How Gutenberg Can Bring the Editorial Experience to Life

Kevin Fodness, Alley

The pre-Gutenberg editorial experience in WordPress leaves much to be desired. There is the ostensibly what-you-see-is-what-you-get content editor that is invariably augmented with metaboxes to collect additional information about how the post should be displayed, including content that appears above or below the post body, or in a sidebar, or inserted into the post’s metadata. There are two primary problems with this approach—it is necessarily non-visual, and relies heavily on using post previews to understand what the published post will look like; and it is rigid, because PHP templates control what appears where outside of the freeform content editor. Gutenberg, properly utilized, solves both of these problems by bringing content into the primary editor flow as blocks which can be fully visualized and re-ordered, allowing content editors to see and understand what a post will look like and how it will behave before publishing, without needing to continually refresh a post preview.

This talk will discuss how developers can support content editors and publishers by moving away from metaboxes to custom blocks and post-level metadata. I will explain how to think Gutenberg-first during design and development, and showcase examples of these approaches in practice.

Announcing our next group of sessions!

We’re excited to announce more sessions for WordCamp for Publishers 2019. Get your tickets today!

Defining Fast: The Hardest Problem in Performance Engineering

Zack Tollman, Condé Nast

We all want fast sites, but what is fast? What is performant? We may know it when we see; yet quantifying and communicating about web performance effectively is still a challenge. In this talk, we will discuss our ever-evolving set of standards for what comprises a fast site. With special attention to the problems that ads and analytics present for publishers, we will discuss how antiquated notions of web performance are a ripe environment for abuses by 3rd party code. Finally, we will discuss techniques for improving performance monitoring as a tool for institutional change.

Creating a Better Editorial Experience with Gutenberg

Jon Heller, Upstatement

For a long time, the ability to create powerful and dynamic web experiences rested in the hands of developers. Even something as simple as adding a call to action in the middle of an article could be a confusing process.

The recent release of the Gutenberg editor for WordPress, however, blows wide open the capability for editors themselves to create engaging content without needing to rely on unintuitive menus or painful workflows. At this talk, we will look at a few projects we’ve built using Gutenberg and discuss both the advantages and challenges of this new editor.

Making WP-CLI Your Own: Extending a command line tool for your own needs

Dwayne McDaniel, Pantheon

WordPress’ command line interface, WP-CLI is a robust, easy to understand administrative that can help anyone with a WordPress site speed up workflows and automate a lot of complex tasks.

Over time, every developer finds themselves chaining together multiple commands and building bash aliases to accomplish repeated tasks. One of the most powerful aspects of an Open Source tool is GPL Freedom ‘to change the software to suit your needs’. This session will take you through the process of examining the code and building your first WP-CLI command.

It is easier than you think and the same core principles can be applied to any open source tool you use.

Walk away with:
– A new appreciation for the customizability command line.
– The desire to script ‘all the things’ to save time.
– Ideas about how to automate your processes to be more productive