{"id":470,"date":"2018-06-05T09:13:34","date_gmt":"2018-06-05T14:13:34","guid":{"rendered":"https:\/\/2018-chicago.publishers.wordcamp.org\/?post_type=wcb_session&#038;p=470"},"modified":"2018-08-24T10:11:10","modified_gmt":"2018-08-24T15:11:10","slug":"a-faster-open-web-why-speed-matters-and-how-to-get-there","status":"publish","type":"wcb_session","link":"https:\/\/publishers.wordcamp.org\/2018-chicago\/session\/a-faster-open-web-why-speed-matters-and-how-to-get-there\/","title":{"rendered":"A faster open web: Why speed matters and how to get there"},"content":{"rendered":"<p><iframe title=\"VideoPress Video Player\" aria-label='VideoPress Video Player' width='525' height='295' src='https:\/\/video.wordpress.com\/embed\/xWwNbyF8?hd=1&amp;cover=1' frameborder='0' allowfullscreen allow='clipboard-write'><\/iframe><script src='https:\/\/v0.wordpress.com\/js\/next\/videopress-iframe.js?m=1674852142'><\/script><\/p>\n<p>Imagine an open web as fast, performant and engaging as walled garden platforms and native apps. Think about the value of delivering an instant, smooth experience to your loyal users &#8211; and to new users discovering your content on the web for the first time. The path to that vision involves both technology and organizational commitment.<\/p>\n<p>The first part of this talk will make the case for prioritizing web performance, covering key consumer, platform and monetization trends favoring fast websites &#8211; as well as tools, data and use cases to help publishers correlate speed to topline audience and business goals.<\/p>\n<p>Then, we\u2019ll talk about strategies to improve speed and performance, including the current state of the open-source AMP format in WordPress, progressive web features and the latest in performance measurement and tooling. You\u2019ll leave this session with strategies for gaining internal buy-in, implementation approaches to consider and tools to measure impact.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Imagine an open web as fast, performant and engaging as walled garden platforms and native apps. Think about the value of delivering an instant, smooth experience to your loyal users &#8211; and to new users discovering your content on the web for the first time. The path to that vision involves both technology and organizational &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/publishers.wordcamp.org\/2018-chicago\/session\/a-faster-open-web-why-speed-matters-and-how-to-get-there\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;A faster open web: Why speed matters and how to get there&#8221;<\/span><\/a><\/p>\n","protected":false},"author":16116815,"featured_media":0,"template":"","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_wcpt_session_time":1533839400,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[469],"footnotes":""},"session_track":[167683],"session_category":[],"class_list":["post-470","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-presentation"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p9KLAS-7A","session_date_time":{"date":"August 9, 2018","time":"1:30 pm"},"session_speakers":[{"id":"469","slug":"barb-palser","name":"Barb Palser","link":"https:\/\/publishers.wordcamp.org\/2018-chicago\/speaker\/barb-palser\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/publishers.wordcamp.org\/2018-chicago\/wp-json\/wp\/v2\/sessions\/470","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/publishers.wordcamp.org\/2018-chicago\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/publishers.wordcamp.org\/2018-chicago\/wp-json\/wp\/v2\/types\/wcb_session"}],"version-history":[{"count":2,"href":"https:\/\/publishers.wordcamp.org\/2018-chicago\/wp-json\/wp\/v2\/sessions\/470\/revisions"}],"predecessor-version":[{"id":1403,"href":"https:\/\/publishers.wordcamp.org\/2018-chicago\/wp-json\/wp\/v2\/sessions\/470\/revisions\/1403"}],"speakers":[{"embeddable":true,"href":"https:\/\/publishers.wordcamp.org\/2018-chicago\/wp-json\/wp\/v2\/speakers\/469"}],"author":[{"embeddable":true,"href":"https:\/\/publishers.wordcamp.org\/2018-chicago\/wp-json\/wporg\/v1\/users\/bpalser"}],"wp:attachment":[{"href":"https:\/\/publishers.wordcamp.org\/2018-chicago\/wp-json\/wp\/v2\/media?parent=470"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/publishers.wordcamp.org\/2018-chicago\/wp-json\/wp\/v2\/session_track?post=470"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/publishers.wordcamp.org\/2018-chicago\/wp-json\/wp\/v2\/session_category?post=470"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}