{"id":446,"date":"2018-06-05T17:13:32","date_gmt":"2018-06-05T22:13:32","guid":{"rendered":"https:\/\/2018-chicago.publishers.wordcamp.org\/?post_type=wcb_session&#038;p=446"},"modified":"2018-08-24T10:11:30","modified_gmt":"2018-08-24T15:11:30","slug":"why-we-ditched-amp-and-other-ux-choices-we-made-for-launching-membership","status":"publish","type":"wcb_session","link":"https:\/\/publishers.wordcamp.org\/2018-chicago\/session\/why-we-ditched-amp-and-other-ux-choices-we-made-for-launching-membership\/","title":{"rendered":"Why we ditched AMP, and other UX choices we made for launching membership"},"content":{"rendered":"<p><iframe title=\"VideoPress Video Player\" aria-label='VideoPress Video Player' width='525' height='295' src='https:\/\/video.wordpress.com\/embed\/0zTHgtqx?hd=1&amp;cover=1' frameborder='0' allowfullscreen allow='clipboard-write'><\/iframe><script src='https:\/\/v0.wordpress.com\/js\/next\/videopress-iframe.js?m=1674852142'><\/script><\/p>\n<p>We used to be normal. Pageviews = ad impressions = $$$. Now we\u2019re supported by our members, and that changes everything. Sure, views matter, but conversions matter way more. User experience must reinforce your business model, and we\u2019ve done a ton of work &#8212; backend and frontend &#8212; to optimize our sites for membership. In this talk, we\u2019ll discuss not just what we did, but why we did it.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We used to be normal. Pageviews = ad impressions = $$$. Now we\u2019re supported by our members, and that changes everything. Sure, views matter, but conversions matter way more. User experience must reinforce your business model, and we\u2019ve done a ton of work &#8212; backend and frontend &#8212; to optimize our sites for membership. In &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/publishers.wordcamp.org\/2018-chicago\/session\/why-we-ditched-amp-and-other-ux-choices-we-made-for-launching-membership\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Why we ditched AMP, and other UX choices we made for launching membership&#8221;<\/span><\/a><\/p>\n","protected":false},"author":16125026,"featured_media":0,"template":"","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_wcpt_session_time":1533842100,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[445],"footnotes":""},"session_track":[167683],"session_category":[],"class_list":["post-446","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-presentation"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p9KLAS-7c","session_date_time":{"date":"August 9, 2018","time":"2:15 pm"},"session_speakers":[{"id":"445","slug":"brian-boyer","name":"Brian Boyer","link":"https:\/\/publishers.wordcamp.org\/2018-chicago\/speaker\/brian-boyer\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/publishers.wordcamp.org\/2018-chicago\/wp-json\/wp\/v2\/sessions\/446","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/publishers.wordcamp.org\/2018-chicago\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/publishers.wordcamp.org\/2018-chicago\/wp-json\/wp\/v2\/types\/wcb_session"}],"version-history":[{"count":2,"href":"https:\/\/publishers.wordcamp.org\/2018-chicago\/wp-json\/wp\/v2\/sessions\/446\/revisions"}],"predecessor-version":[{"id":1404,"href":"https:\/\/publishers.wordcamp.org\/2018-chicago\/wp-json\/wp\/v2\/sessions\/446\/revisions\/1404"}],"speakers":[{"embeddable":true,"href":"https:\/\/publishers.wordcamp.org\/2018-chicago\/wp-json\/wp\/v2\/speakers\/445"}],"author":[{"embeddable":true,"href":"https:\/\/publishers.wordcamp.org\/2018-chicago\/wp-json\/wporg\/v1\/users\/bboyer"}],"wp:attachment":[{"href":"https:\/\/publishers.wordcamp.org\/2018-chicago\/wp-json\/wp\/v2\/media?parent=446"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/publishers.wordcamp.org\/2018-chicago\/wp-json\/wp\/v2\/session_track?post=446"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/publishers.wordcamp.org\/2018-chicago\/wp-json\/wp\/v2\/session_category?post=446"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}